When it comes to brand development, we go wide and we go deep. From visioning and positioning, to architecture and identity, to naming and expression, our capabilities leave no corner of branding unturned.
We centre our branding solutions around our 3C’s of focus: Customer, Culture and Company. This approach ensures your brand transformation objectives are fully considered across all human touchpoints and operations of your organization.
Brand CX - Customer Experience
Our Brand CX solutions interlink with the customer journey and consider areas like product positioning, naming, identity and key messaging. We then develop marketing and experiential programs to bring your brands to life and capture your customers’ hearts and minds.
Brand EX - Employee Experience
Culture is the main factor on whether a company is innovative or not. We define and align your core values and mission with employee engagement programs to give you a competitive advantage from the inside out, and to ensure your greatest asset is your greatest strength.
Brand LX - Leadership Experience
At the most strategic level of branding, leadership decisions and engagement are vital to driving brand value across the organization. If the leaders aren’t connected to the brand, then no one else is. We look at corporate branding, visioning & positioning, the architecture of sub-brands & divisions, M&A branding integrations and strategic brand management.
Brand IQ - Perceptual Insights
Utilizing AI and NLP technologies alongside our proprietary Brand Primer™ frameworks, you will gain unparalleled insights on how your brand is perceived and positioned across markets, consumer groups, investors, competitors and internal teams These deep insights unlock clear decision making for growth and innovation.
Brand TX - Transformation + Implementation
Equally important to branding is how the brand integrates with the people who interact with it. Upon the creation of a new brand, a rebranding or a repositioning project, we ensure that the implementation and adoption across your organization, culture, partners, media and customers is thoughtfully executed.