Insights are the bedrock of strategic decision-making and innovation. We combine AI-powered technology, human-centred workshops, and data sources to help you gain deep insights into your organization, market and competition.
MARKETING INTELLIGENCE
Looking internally and externally, we provide actionable insights on your current situation revealing the best pathways forward.
• Competitive Intelligence
• Market Intelligence and Macro Trends
• Brand & Marketing Audit
• Marketing & Sales Operational Audit
• Customer Journey Analysis
• Capital Markets Readiness
TROPOLY
PROPRIETARY TOOLS
Your brand can be a strategic driver at the highest levels of your organization.
From a thirty thousand-foot view, we implement branding solutions that affect the trajectory of your corporate strategy, leadership dynamics and product management.
Our proprietary Brand Primer frameworks dive deep into understanding brand perception, positioning, character & voice and vision by engaging in leadership workshops and structured internal research.
Through the use of powerful NLP technologies, we gain an insightful picture of how your brand and company are perceived across video, audio and written content. This intelligent solution can help you make product decisions, learn which of your brand’s content is loved (or hated), or gain an in-depth understanding of how the finance community feels about your upcoming IPO.
To help you truly differentiate and position your brand, product or company, we conduct a deep-level analysis of your competitor and peer sets deconstructing their voice, messaging, visual content, activities and identity to help you truly take advantage of uncharted space.
Is your organization primed for digital acceleration? We analyze your current marketing, technology, data and processes and provide you with a framework to implement digital growth programs, artificial intelligence integration, and process and data optimization.
