POSITIONING | GROWTH STRATEGY | BRANDING | PACKAGE DESIGN | TRADE SHOW MARKETING
CLIENT PROFILE
Health Is Wealth is a natural health supplements company with a focus on brain health. The product line includes its flagship supplements: BrainMEND, GutMEND, and SleepMEND, which are formulated from natural ingredients from both eastern and western regions and spans areas across brain, gut and sleep health. SleepMEND proudly doesn't contain melatonin and GutMEND leads with glutamine as opposed to relying on acid-sensitive probiotics.
The founder is driven to make an impact after his father and other dear relatives unfortunately succumbed to Alzheimer's.
THE CHALLENGE
The original brand identity was outdated and didn't serve the powerful purpose behind the brand.
The products are high-quality, natural and unique and the branding compromised those attributes which risked doubt in a market that requires trust and transparency.
THE OUTCOMES
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Logo And Visual Identity System
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Brand Story And Positioning
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Packaging
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Strategic Development
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E-Commerce Strategy
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Digital Marketing
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Campaigns
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Event Design
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Pos Material
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Product Pitch Material
THE LASTING CHANGE
The updated identity, messaging and marketing programs has helped Health Is Wealth and its unique product line better communicate its captivating story.
The new branding successfully communicates the product line's premium ingredients and differentiating value across BrainMEND, GutMEND and SleepMEND.
The visual style does well to attract consumers as it has a vivid presence on shelf space, and distributors are drawn to adding this premium product line to their portfolio.
The brand is a standout at events while consistently attracting large groups (and rapidly running out of samples).
THE WORK
Logo Transformation: The new logo is balanced and applicable while representing the human-centricity of health.
Colour Strategy: The line of supplements support the full range of brain health across brain, gut and sleep. The colour strategy layers in the human experience from morning to evening. Additionally these colours open up a broader range of application for the company's marketing and communications activities.
HOW TROPOLY CAN HELP
At Tropoly, we help organizations in health, wellness, and medical industries build messaging and brand experiences that resonate with modern consumers. Whether you need to refine your brand, communicate complex services with clarity, or launch new customer programs, we bring strategy and execution together to help you make health your competitive advantage.