top of page

POSITIONING  |  GROWTH STRATEGY  |  BRANDING  |  PACKAGE DESIGN  |  TRADE SHOW MARKETING

A Win for Legacy

An ode to victory, the future and legacy.

WonForAll-Identity-Group.png
Track NameArtist Name
00:00 / 01:04

Projects - Won For All

CLIENT PROFILE

Won For All is a sports community that provides leadership development for elite and professional athletes to help them expand beyond their athletic career.

CHALLENGE

How do we engage and inspire the professional sports community with an identity and messaging that really speaks to our purpose-built brand? The previous brand name 'Horizon Leadership Group' or HLG came across as generic and didn't speak to the distinct value and mission behind the brand.

SOLUTION

We developed an integrated campaign that takes the user through an assessment quiz, which once completed provides a score based on the maturity level of their PAM practice in their organization. Additionally, a customized report is sent to the respondent which is packed with best practices on how they can respond to the security threats they may be facing (based on their maturity score). Ultimately the report contains information on our client's cybersecurity practice and a call-to-action to reach out for their suppor

THE TEAM

Neel

Headshot.jpg

Brady

JP_Headshot-BD.jpg

Julien

Mark Funston-HS.jpg

Mark

PROJECT OUTCOMES

  • We delivered the following:

  • brand positioning

  • new name

  • new logo and visual style

  • core values

  • defined vision, purpose and mission

NAMING PROCESS

Working closely with the founders, we implemented a weekly cadence to present, discuss and scrutinize concepts. We went through nearly 70 naming options, 25 of which we further researched, 11 of which we conducted an in-depth trademark analysis.

 

Through 8 rounds of revisions we proudly anointed the brand with its rightful name:

Won For All

MEANING

Won For All represents a realized mission. We found that its best described from the perspective of a Won For All client:

 

Throughout my life, I not only played to win for my fans, but for my family, my community, my teammates, and for myself. I strived to win not only in sports, but in my post-game career and in my personal life.  

 

I won for all.

​

Additionally the name speaks to the connectivity of team, community and fandom; it's a nod to the adage "all for one, one for all".

 

Ultimately the name is an ode to victory, the future and legacy; what athletes strive to achieve in and out of their athletic careers.

LOGO AND IDENTITY

Building on the name, attributes and positioning, the logo was designed as a bold, dynamic and optimistic wordmark to bring the presence of the brand into relevance with its audience.

 

Ensuring that it produces beautifully on digital and physical mediums, we kept in mind the potential for this logo can be adopted as a wearable symbol or flag representing the purposeful nature of the brand.

WonForAll-Logo-Black.png
WonForAll-LogoBreakdown.png
WonForAll-Identity.png
WonForAll-Website.png
WonForAll-CourseCover.png
WonForAll-Video.png

LAUNCH

Working with Won For All leadership, we developed a communication and implementation plan to launch the new identity. From the large cohort of internal contributors (ie. staff, athletes, partners, advisors), to external touch points like the website and socials, to materials for pitching and fundraising, we sequenced the roll-out by priority and distributed the messaging utilizing reveal presentations, email sequences, LinkedIn posts and website updates.

Call to Action

INTEGRATED SALES AND MARKETING

​LEADERSHIP FOR HIGH-GROWTH RESULTS.

 

© 2025 TROPOLY, VANCOUVER, BC

bottom of page